Soho Mall

Marketing consulting for the opening of the first luxury mall in Panama. The project consisted in building the brand image, launch campaign, media strategy, tailor made magazine, guideline for uniforms, etc.


Product selection and purchasing coordination. Work done for Chanel Paris for the opening of the brand’s flagship at Shopping Iguatemi.

Restaurante Dalva e Dito

Concept created in partnership with the owner and chef Alex Atala, and the architect Marcelo Rosenbaum. Curator consultancy for the definition of the style and mood of the restaurant: furniture, crockery, uniform, music, flowers and even the soaps.

Ellus and Guests

Purchasing coordination of national and international brands for the Ellus and Guests flagship at Shopping Cidade Jardim.

Shopping Cidade Jardim

Brand mix and relationship with the international luxury brands.

Noir, Le Lis

General direction and style. 360 Project: branding, product development, marketing campaign with Mathew McConaughey, architectural concept and furniture definition for the flagship and then replicated in all other stores of the brand.


Brand concept and start up. Store inspired by the modern Berlin and aimed at young people with high income.

Les Iles

Concept, start up and purchasing. First luxury swimwear store in the city of Camboriu, Santa Catarina.

Conte Freire

Creation and development of the first concept store in Porto Alegre. Curated purchasing in the areas of fashion, design and cosmetics.

Conceito: FirmaCasa

Creation of the store concept, research and purchase of decorative products and fashion accessories in Brazil and abroad. case

Clube Chocolate

Curated fashion and design consultancy, product research and international purchases. case

Ralph Lauren

Consulting for Ralph Lauren USA. Market study and business plan for Brazil.

Daslu Men

Direction of the store concept, start up, mix of international luxury brands, headbuyer, marketing, public relations, and style management.

Giorgio Armani

General manager of the brand Giorgio Armani in Brazil. Product development, licensing, implementation and opening of stores. Marketing and PR strategy. case




Fashion editor. Noticiário da Moda Magazine, Editora Abril.


Journalist and fashion editor. Caderno Modo de Vida, Jornal da Tarde.


Fashion & style Columnist. Magazines Vogue Casa, Cidade Jardim, ExameVip, Expression, GQ, Interview, Vogue and O Estado de S. Paulo.


Costume Designer. Opera Contos de Hoffmann (dir. George Takla). Teather plays Alta Sociedade e Arte (dir. Mauro Rasi), Ultimas Luas (dir. George Takla). Ballet Dune (Frank Herbert, Paris).


Fashion, style and design classes, courses, lectures and workshops.


Languages: Portuguese, French, Italian, English and Spanish

superbacana design