I graduated in industrial design, but in reality, I am a fashion professional. Fashion is an universe that many believe as being superfluous, but, for me, it has always been immense, full of opportunities to learn and use my knowledge. I started in fashion by chance, styling photos for the magazine Noticiario da Moda of Editora Abril. Soon after that, I was in Paris, complementing my studies at Studio Berçot.
Then came the fashion shows. I did the production for Jean Paul Gaultier, Thierry Mugler, Chantal Thomass and other important names. That´s when I did my first style consulting work for the textile industry.
Back in Brazil, I worked as a fashion journalist for Jornal da Tarde and over time, as a columnist for Vogue, Casa Vogue, VIP, GQ, among other magazines. Hired by Villa Romana, I implemented and directed the introduction in Brazil of Giorgio Armani. Also developed the concept and directed Daslu Men, the first multi-brand luxury menswear store of the country.
I was curator of Clube Chocolate, a concept store that brought together in one space – fashion, design, accessories, flowers and a restaurant, a novelty at the time in Brazil.
Created the brand Noir, Le Lis; the menswear division of Le Lis Blanc. This project included – the concept, style direction, international purchasing and mood of the stores.
I developed projects for other segments, creating the concept store Conceito FirmaCasa, the restaurant Dalva e Dito, designing costumes for the theater and interior design.
All these projects were critical to the construction of the network I have today. Each project has opened doors to the next and they all helped build my credibility. Thanks to it, I lectured at events like the Milano Fashion Global Summit, and was appointed by The Italian Fashion Weekly Magazine as one of the six world’s most influential fashion buyers in menswear.
I believe my great asset is to put this kaleidoscope of experiences at the service of my clients. My expertise is sorting through thousands of possibilities, and choosing the best.