NOIR, LE LIS
Le Lis Blanc’s menswear brand. Helena Montanarini led the complete project. Concept, brand and logo creation and definition, defined the consumer profile, +
Le Lis Blanc’s menswear brand. Helena Montanarini led the complete project. Concept, brand and logo creation and definition, defined the consumer profile, designed the launch strategy, led the team of designers, coordinated the local and international purchases. Helena defined the decor and style of the stores, chose the architect, the managers, the uniforms. Suggested the barbershop and tailoring services, which at this stage were a novelty in men’s stores in the country. Defined the content and mood of the website, the store windows and catalogs. In other words, she created the brand, which was considered by Monocle Magazine “the best men’s fashion flagship store in South America”.
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