helena montanarini

In 1988, when Villa Romana, the leading menswear brand in Brazil, signed the license agreement with Giorgio Armani Italy to launch the brand in Brazil, the country was still closed to imports. It was not simply to sell imported products but to develop and manufacture here every piece of each collection, a challenge for the director of the brand, Helena Montanarini, which accounted for the entire process and was the “bridge” between Brazil and Milan: every 3 months, took all first samples to be personally approved by signore Armani and his style team. Also was responsible for the implementation and opening of four stores (first in 1989), franchises and for the brand awareness.