helena montanarini

The first Brazilian concept store. Brought together fashion, jewelry, flowers, sex shop, a multimedia lounge and restaurant on a 1800m2 area designed by the renowned architect Isay Weinfeld and concept by Giovanne Bianco. In addition to the collection Chocolate, created and produced in Brazil, the store offered a mix of masculine and feminine brands. Helena Montanarini was responsible for: style direction, researching international trends, curating and purchasing of imported collections, accessories and objects. She also created the uniforms, defined the sales team and established a new and more modern service to clients. Another innovation was the dynamic way to showcase products, creating constant sense of movement and novelty. Corners with unusual products such as fruits and rare birds, also surprised customers.